ReportStella_patrick Blanc

At her 2008 spring-summer show, Stella McCartney asked Patrick Blanc, a botanist and a researcher in the National Centre for Scientific Research (CNRS), to build a vertical garden. At the end of the event, both of them decided to present it to an association. At this stage, a partnership with Espaces, a work-based inclusion association for urban ecology was established, between luxury and inclusion.

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CSR consultancy and assistance to PPR brands and companies

In collaboration with its correspondents within PPR brands and companies, the Foundation acts as consultant and advisor to the Group’s divisions on their solidarity initiatives linked to their own businesses and values.

The creation of SolidarCité in 2001 was backed by PPR's conviction that the combined economic, material and human resources found within the Group could be developed in the service of its environment, in particular via community outreach projects.

After 8 years of social commitment, the Group's support to its brands and companies in the form of skills, expertise and guidance has emerged as a genuine driver in favour of the solidarity projects they have been developing in their operational regions.

The PPR Foundation will continue to provide support and guidance to PPR brands and companies, by contributing its expertise to help them identify partner organisations, coordinate projects and mobilise their staff. The Foundation also facilitates the transfer of best practices among the Group's brands and companies, along with their involvement in Foundation-led projects.

Among other examples:

Redcats Group has traditionally engaged in community outreach initiatives in favour of education and integration.  The operation entitled “1 student, 1 day, 1 job”, initiated in northern France, has since been duplicated and adapted by Fnac Logistique in the Paris metropolitan area.
Fnac has engaged in combating illiteracy, and more generally fosters open access to culture.
- In 2003, CFAO launched an anti-HIV/AIDS programme in favour of its employees and their families in its African subsidiaries.
Conforama's partnership with Secours Populaire Français, involving donations of furniture and household appliances, was designed at community level, both to match the company's own business and provide access to home comfort for underprivileged families. Over 400 underprivileged families receive donated furniture and household appliances each year.
Gucci Group is committed by the side of many humanitarian organisations. The Gucci brand has been supporting in particular the UNICEF programmes for children in Sub-Saharan Africa since 2005.
Puma, via its “Charity Cat” association, has partnered with several humanitarian organisations engaged primarily in favour of children and adolescents.

Furthermore, the Foundation also endeavours to establish new partnerships for the benefit of women victims of violence. The photo exhibit Blessures de Femmes (Women's Wounds) by Catherine Cabrol has travelled to several PPR sites in an effort to raise employees' awareness to the multiple forms of violence against women.

Examples of supported projects

© 2009 Fondation d'Entreprise PPR pour la Dignité et les Droits des Femmes