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When we launched the PPR Foundation for Women's Dignity and Rights, a certain number of well-known figures agreed to join us, thereby bringing all their experience and their authority to the Foundation by taking positions on the Board of Directors. Among these was Waris Dirie.
The film Desert Flower, directed by Sherry Hormann, follows the incredible destiny of a little girl raised in the Somalian desert who becomes one of the most famous top models in the world. It’s also the story of a woman who decided to dedicate her life to fighting female genital mutilation of which thousands of young girls are victims every day.
One of the missions of the PPR Foundation is to put our weight behind efforts to raise awareness about women’s rights. It is in this context that we are involved today in promoting the Desert Flower movie.
I think that first and foremost, this support is a sign of our commitment, and our participation in raising awareness to the greatest possible extent.
François-Henri Pinault, President of the PPR Corporate Foundation
FILM GOERS' CORNER
In pictures: discover the Desert Flower trailer!
Enjoy the new trailer of Desert Flower!
This captivating film traces the life of Waris Dirie, former model and spokes-woman for the fight against female genital mutilation.
Synopsis
Waris Dirie fled Somalia to avoid a forced marriage in her early teens and having suffered all kinds of indignities in London, finally became a model. At the height of her career she publically announced that as a child she had been mutilated – and subsequently gave up her top model career to campaign against FGM (Female Genital Mutilation) which is carried out against 6,000 girls and women worldwide every day.
Visit the official website of the movie!
1.4 million viewers for Desert Flower!
Desert Flower registered more than a million admissions in German speaking countries. The autobiography of Waris Dirie, from which it is inspired, also conquered more than 11 million readers all over the world.
Visit the Waris Dirie Foundation's website!
3 questions to… Waris Dirie: Desert Flower, a mean to raise public awareness
On the occasion of the french release of Desert Flower, Waris Dirie answers questions on her fight against female genital mutilation, the evolutions of this women's health issue and her involvement in the PPR Foundation. Read her testimonial.
RAISE AWARENESS AND GET COMMITTED AGAINST FEMALE GENITAL MUTILATION
Excision key figures: 140 millions of women excised
Throughout the world, 100 to 140 millions girls and women are living with the consequences of genital mutilation (OMS). Female Genital Mutilations (FGM) are internationally recognized as a violation of girls' and women's rights and health. Read the entire topic sheet.
Raise funds to fight against excision
The PPR Foundation has decided to support the fight against excision led by Waris Dirie. A Charity Preview will be organized on March, 7 at the Marigny Theatre, with proceeds to be entirely donated to the Équilibres & Populations French NGO and its "Pilot project to promote the elimination of FGM in the health disctrict of Kayes, in Mali". Read more about the project...
Mobilise the Group and all its brands to promote the film and its cause
Store window in Desert Flower colours, broadcast of the trailer, banner ads in the brands' websites, ...: under the impetus of the PPR Corporate Foundation, all the Group's divisions responded to the appeal and have rallied round the Desert Flower movie.
Overview of initiatives taken...
Raise public awareness on Female Genital Mutilation through debats at Fnac stores in France
On the occasion of the International Women's Day on March, 8 and of the release of the Desert Flower movie, Fnac and the PPR Foundation organize several meetings all over France. Animated by journalists, they will gather witnesses, doctors, lawyers and members of the Equilibres & Populations French NGO. Check the dates hereafter!
Meetings about women's rights at Fnac stores in France, on the occasion of Desert Flower release, and photo exhibitions
Fnac Ternes: March, 10, 5:30pm - Photo exhibition from March, 3 to 12
Fnac Boulogne: March, 8, 8pm - Photo exhibition from March, 3 to 12
Fnac Lyon Bellecour: March, 12, 5 :30pm - Photo exhibition from March, 8 to 29
Fnac Nantes: March, 5, 5:30pm - Photo exhibition from March, 5 to 12
Fnac Grenoble Victor Hugo: March, 18, 5:30pm
Fund Raising Preview, on the occasion of the International Women's Day
The PPR Corporate Foundation aims at raising public awareness and organises, with PPR support, a Charity Preview to the benefit of the Equilibres & Populations French NGO.
Desert Flower release in France!
A few international releases: the film already registered 1.4 million admissions in German-speaking countries, where it came out late 2009! Discover Waris Dirie’s journey all over Europe: March, 11, in Denmark, March, 12, in Spain and March, 17 in Czech Republic. The film will be out in theatres in May in Brazil and is expected in Canada and Asia.
Photos credits: Desert Flower Filmproductions
Poster: Photo de Design Walter Wehner - From a picture by Oliviero Toscani. Poster adaptation : Mélanie Jacquemet.
Waris Dirie/François-Henri Pinault: Eric Lefeuvre for PPR
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