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The Project leader

Name of the project leader : Sakina M'Sa
Name of the organisation : Atelier Trevo
Note from the project leader : I decided to get involved in the fashion sector when I was 14, reading the fashion designers’ biographies. My fashion shows are a democratic podium (with big, old, young, black people…) and so is my public as well. Thanks to the TREVO workshop, I start building my dream: to set up a fashion house, promoting integration through excellence, around the motto “In Good We Trust”. Fashion is definitely life.
Number of employees : Less than 10
Date of creation : 2009

The Sponsor

Brand : Yves Saint Laurent

More information about the Social Entrepreneurs Awards

Trevo workshop: work- and beauty-based integration

Field	Social Entrepreneurship
Country	France
City	Paris
Beneficiaries	Women very far from employment
Number of beneficiaries	Between 10 and 20

The Project

Purposes

Activities

- Ready-to-wear clothing with Sakina M'Sa brand
- Subcontracting: notably in response to public procurement, producing uniforms...
- Provision of sewing workshops coordination
- Employment of 2 persons in integration pathway: dressmaking training and building career development projects; guidance on all social issues (housing, administrative matters, health, etc).
- Support to people without access to employment through mediation workshops: 15 women benefiting from workshops, support in job applications, network and social connections;
- Multiple collaborations for the promotion of social and economic integration through sewing and clothing. In 2010: projects with the 104 cultural centre in Paris, the Cité des 4000 in La Courneuve and the Palais de Chaillot.
- Promotion of ethical and responsible fashion: leveraging the French-style savoir-faire; use of environment-friendly or recycled materials; purchase from Southern country suppliers in compliance with the rules of fair trade.

Project's sustainability

- Work-based integration enterprise with financial support from the DDTEPF (Direction Départementale du Travail, de l'Emploi et de la Formation Professionnelle/ local Work, Employment and Professional Training Administration) for each job.
- Selling the fashion brand creations: through fashion shows, show-rooms, website; then in the short to medium term through buying departments, multi-brand shops, events and fairs.
- Revenues from subcontracting of special order custom works, to mitigate the seasonality of fashion and service fees for workshops coordination
- Fewer and fewer public and private grants until self-financing

Support and Monitoring

The foundation's support

The PPR Foundation awarded Sakina M'Sa on June 9, 2010. She received a €15,000 grant and will be sponsored by a manager of Yves Saint-Laurent on a key skill to develop her project, during one year.

Expected results

Short-term
- Develop the Sakina Paris brand and extend the distributor networks towards Asia, Europe and the Middle-East.
- Develop on-line retail.
- Increase the number of Couture workshop visits and strengthen the sponsorship of integrated workers.

Medium-term
- Develop export towards the United States.
- Secure a partnership with distributors and purchasing departments to create corners in a network of French department stores.
- Help reintegrated workers to sign permanent job contracts.
- Implement an annual event: “Fashion and promotion of everyone's know-how”.

Long -term
- Open a shop under its our own brand, create department store corners throughout the world.
- Increase and diversify available integration jobs, particularly in retailing.
- Develop production workshops abroad